Who We Are
Parker Gene Creative is a boutique creative agency specializing in branding, public relations, social media, and design specifically for nonprofits and small businesses.
From acting as your fully-outsourced marketing department or working with your in-house team to assisting with specific projects and initiatives, we strive to help you fulfill your organization’s goals and mission while elevating your presence in the community.
Our Why
To make an impact and difference in the lives of others, our community, and ultimately the world.
“We can change the world and make it a better place. It is in our hands to make a difference.”
Bobby Parker
Founder & Chief Creative Officer
Meet Bobby, the creative visionary behind Parker Gene Creative, a boutique marketing and public relations agency that's changing the game for nonprofits and small businesses. As Founder and Chief Creative Officer, Bobby brings a wealth of experience to the table.
Before launching Parker Gene Creative in October 2022, Bobby made his mark as the VP of Marketing for Corcoran Reverie, a top-tier real estate brokerage in Northwest Florida and Nashville, affiliated with The Corcoran Group. During his tenure, Bobby masterminded marketing and PR strategies that catapulted Corcoran Reverie into the spotlight across multiple markets.
With an extensive background in marketing, communications, and public relations, Bobby is a force to be reckoned with in business circles spanning from Panama City, Florida to Mobile, Alabama, and north to Nashville, Tennessee. He's navigated various industries, from real estate and nonprofits to radio, tourism, hospitality, and restaurants, leaving an indelible impact everywhere he goes.
Bobby's accolades and achievements are nothing short of impressive. He's the recipient of several prestigious awards, including the Joe Curley Rising Leader NWFL Coast Chapter Award (2020), NWFL Coast Chapter of FPRA Member of the Year (2020), United Way of the Emerald Coast's 40 Under 40 Emerging Leaders (2021), and an Award of Distinction from FPRA for Collateral Tools of Public Relations (2022). Notably, he was recognized as one of Business Elite's 40 Under 40 in North America (2022), featured in VIP Destin Magazine's I Am Destin (2022), and celebrated in Scarlett Magazine's A Few Good Men (2023).
Beyond his professional accomplishments, Bobby is a fervent advocate for his local community in Northwest Florida. He actively serves on multiple boards and committees, including the Northwest Florida Coast Chapter of the Florida Public Relations Association (FPRA), United Way of the Emerald Coast, the Cultural Arts Alliance of Walton County, the Fort Walton Beach Cultural Arts League, and the Destin Chamber of Commerce.
When he's not shaping the world of marketing and public relations or giving back to his community, Bobby finds joy in supporting diversity, equity, and inclusion initiatives, especially for the LGBTQ+ community. He loves immersing himself in the vibrant cultural arts scene, exploring farmers' markets, trying out new restaurants and shops, attending local festivals, and, above all, cherishing moments with friends, family, and his adorable fur babies.
In the realm of creativity and innovation, Bobby is a true trailblazer, leaving his mark on every project and endeavor he embarks upon. He's a game-changer, a community builder, and a passionate advocate, all rolled into one. Whether it's marketing for a nonprofit or making dreams come true for small businesses, Bobby's talents and passion shine through, making him a force to be reckoned with.
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Vice President of Marketing, Corcoran Reverie
Director of Marketing & Communications, Aloha Hospitality
Marketing & PR Manager, Sandestin Golf & Beach Resort
Marketing Manager, Howard Hospitality
Marketing Coordinator, Howard Hospitality
Sales Coordinator, Howard Hospitality
Property Manager, Fairmont Heritage Place
Creative Director & Marketing Manager, Buccaneer Pirate Cruise
Theatre Director & Educator, North Bay Haven Charter Academy
Community Relations Coordinator, WPSM Radio 91.1
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Northwest Florida Coast Chapter of the Florida Public Relations Association
• Member, October 2018-Present
• Time & Attendance Chair, 2019-2020
• NWF Communications Summit Chair, 2020-2021
• President-Elect, VP of Membership, & Summit Chair, 2021-2022
• President, 2022-2023United Way of the Emerald Coast
• Equity Team, 2022-PresentCultural Arts Alliance of Walton County
• IDEA (Inclusion, Diversity, Equity, & Access) Committee, 2022-PresentSeaside School Half-Marathon + 5K
• Marketing Committee (In-Kind Media Sponsors), 2021-PresentFort Walton Beach Cultural Arts League
• Founding Board Member, 2022-Present
• Drama & Literature Chair, 2022-PresentDestin Chamber of Commerce
• Younge Professionals Chair, 2022-PresentYoung Professionals of Walton County
• Graphics Chair, 2019 -
Northwest Florida Coast Chapter of the Florida Public Relations Association
Rising Leader Chapter Award, 2020
Joe Curley Rising Leader Class of 2020
APR Scholarship Winner, 2020
Member of the Year, 2020
Image Award: Award of Distinction - Collateral Tools of Public Relations, 2022United Way of the Emerald Coast
40 Under 40 Emerging Leaders, 2021
Volunteer of the Year, 2024Northwest Florida State College Foundation
Distinguished Alumni Rising Star, 2024Stage Crafters Community Theatre
Community Service Award for Excellence in Publicity, 2023Business Elite
40 Under 40: North America, 2022North Bay Haven Charter Academy
Teacher of the Year Nominee, 2014-2015
Top 30% of Educators in Florida, 2014